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Live Streaming Conference and Event Promotions

Facebook Live is accessible to 1.66 million users today, and a variety of businesses have adopted it as a tool to engage with their followers. Brands that live broadcast product launches, behind-the-scene event footage, and demos over Facebook increase their social-media-standing dramatically. One reason for increased engagement is that Facebook Live instantly notifies followers when the broadcast begins and a red “Live” logo is added to any live streaming videos.

Early last December, we helped our client, Scaling New Heights, promote their June conference by producing a live stream to their Facebook page. The SNH staff was visiting their venue (Disney’s Coronado Springs Resort in Orlando, Florida) to do a walk through and plan their event, and the live stream offered their audience a preview of the venue and gave them an opportunity for a real-time Q&A session. Although Scaling New Heights started with nearly 40 real-time viewers, they gathered 1.4k views after airing their Facebook Live conference promotion broadcast, as all Facebook Live videos are recorded and available on demand after a broadcast. To add an element exclusivity, SNH offered their online audience code words for discounted rooms and flights as a way to encourage attendance.

Joe Woodard shows Disney World for Scaling New Heights promo

According to social media leaders, like those at SSW16, digital marketing is key to develop brand identity and trust. Online brand identity is created in a variety of ways -through blog posts and tweets, for example- and each social output reaps specialized benefits. In order to be successful, a business ought to use a wide array of social engagement tools, including live streaming which is growing in popularity.

With the largest social network on the internet, Facebook Live makes it easier than ever to engage with target audiences online. Want to learn more about the perks of Facebook live and key steps to starting your live stream? Take a look at our Facebook Live page, here.

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Digital Marketing Live Stream at Seattle Startup Week

Varvid live streamed a portion of Seattle Startup Week 2016 for JPMorgan Chase & Co. branch, and title sponsor of the event, Chase for Business last Wednesday. By using a Roland VR-50HD video switcher and three camera sources, we streamed to Chase’s YouTube channel. Out of the three cameras, two were operated: one focused on the presenters while they took turns speaking, and the other captured the audience’s reaction. The third camera was set in the back of the room capturing a wide shot of the audience and the presenters.
SSW Video Captures

Although the entirety of the five-day event wasn’t live streamed, we did get to cover an important panel discussion titled: “Do I really need to invest in Digital Marketing?” The short answer:”Yes!”. Social platform leaders from Twitter, Facebook, LinkedIn, and Yelp held an hour long conversation and Q&A session about the role of social media shaping business identity through digital marketing.

James from LA operating one camera SSW is an event led by entrepreneurs for entrepreneurs that aims to develop the Seattle community by building momentum and opportunity for business owners. This year’s event was hosted at Impact Hub in Seattle’s Pioneer Square. If you are interested in creating a startup week in your town or city, learn more here!

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Building a Strong Brand is More Than Having a Cool Web Site

Screen Shot 2013-07-24 at 5.59.36 PMOne of the most engaging brands most of us have ever experienced is Starbucks. You can not only actually smell their brand, but also experience it when you walk into their shops and speak to a barista to order your coffee – it’s visceral and makes you feel rich, that’s why Starbucks customers pay more for a cup of coffee than most.

[pullquote3 quotes=”true” align=”right” variation=”orange” textColor=”#666666″] You can not only actually smell their brand, but also experience it [/pullquote3]

Ok, so your company isn’t Starbucks spending millions on building brand so how do you learn to build or create a brand? There are so many parts to building brands, I’ll keep it simple for now.

The difference between marketing and building brand is branding is a much larger and more strategic positioning of your company, service or product and marketing is the actions you take to distribute the message to your audience.

Or you can think of it this way. People are loyal to (and keep buying from) brands, but make a buying decision because they were touched by some type of marketing activity – an online ad, an email, etc.

Assuming you have consistency in marketing activities across the following areas, you are on your way to helping give your company some brand personality.

  • Simplify your web site to convert visitors – engage visitors emotionally about a felt need
  • Update social media sites like Twitter, Facebook and LinkedIn – design to look and feel like your web site
  • Send emails that educate, not overtly sell – let others appreciate your value, give them something
  • Send gifts or thank you cards – let people know you appreciate them
  • Host and promote events to educate and engage your audience – connected events engage the audience; you could host your own event or sponsor someone else’s.

A strong brand image that helps support your marketing activities are the roots of the tree and your marketing activities are the fruit that prospects pluck from the tree. As you think of your brand image start to imagine how the following all look and feel to people who are seeing your company from the outside.

  • Company and or product logo
  • Tagline
  • Look, feel and experience on your web site and or inside your office or at your location
  • When customers meet and discuss business with your people
  • Events you host or sponsor
  • Videos they watch
  • Emails they read
  • Social media sites customers might interact with

These are just a few areas that great brands build a cohesive look around.

At Varvid we do everything from live webcasting to video marketing with animation, web site design and product design. One of our favorite clients we love that has a great brand is Wizards of the Coast. If you didn’t already know, Varvid webcasts their annual international Magic the Gathering tournament live over the Internet.

This brand is an experience. Not only do people play the game on XBox, there is a card game along with a very powerful social media presence that requires engagement. And each year, Magic the Gathering hosts an invite-only playing of the game to crown the champion. Varvid has the honor of broadcasting it on the Internet to thousands of followers. It is so cool!

If you have not started thinking about your brand, Varvid encourages you to start – people stay loyal to great brands.