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Boston Election Panel: Live Streaming in The Political World

The political world has no doubt grasped onto the power of livestreaming. Earlier in the 2016 presidential race, for example, Hillary Clinton used Periscope to stream a campaign speech; further, the congressional gun control sit-in streamed over Periscope last June. Similarly, on September 26th, the Trump v. Clinton debate went live on various platforms and included real-time fact checking.

Beyond these mainstream broadcasts, political practitioners, educators, and observers have been streaming discussions about the current presidential race. Nevin Zais, Varvid’s Boston Team Lead, operated a Connected Event for The Boston Election Panel discussion.

Political analysts on stage for the Boston Election Panel

Nevin’s task was to execute a smooth livestream (and recording) by live switching between presenters and making the event look outstanding to remote viewers.

“We’re using three Sony EX1’s, a Roland VR-50HD video switcher, and a Blackmagic 4K recorder,” he said.

By supporting The Colby Club of Boston and the Goldfarb Center for Public Affairs and Civic Engagement, the “Pulling Back the Curtain on The 2016 Election” discussion was accessible to the public on September 27th. 

Livestreaming behind the scenes image.

“Events like this one really help connect and educate the community,” said Nevin, “especially if people can’t make it to the venue.”

This panel dissected the strategies behind endorsements, campaign finance, and voter behavior throughout 2016. Certainly, this year’s election has a one-word description: unconventional.

Nevin on switcher

This panel discussion was presented by the Alumni of Colby College. To learn more about Colby College events, you can find a calendar here.

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Live Streaming Product Announcements for Businesses

On August 22nd, the Varvid team joined Faithlife for their Logos 7 Bible Software debut. Although Faithlife has a product launch about every two years, this year marked their first livestream experience!

“The live event increased the anticipation leading up to the re-opening of the product website,” said Brian Russell, Faithlife’s Video Producer.

Product launches are one-time events that generate a sense of urgency, and live streaming promises direct involvement with the product’s brand and creators.

This is why Faithlife’s webcast was able to attract 879 simultaneous viewers at the peak of a four-hour broadcast. They offered their motivated viewers the opporunity to access new tools, watch demos, and ask questions about Logos 7.

Anyone with an internet connection is able to access a live broadcast, which gives brands and opportunity to expand their reach. For example, Faithlife’s livestream captured the interests of people living anywhere from Arizona to Ukraine.

Live content gives an individual, no matter their location, the ability to go “behind the scenes”. Certainly, viewers value the chance to see the ins-and-outs of a product and its’s business. 

 

 “Comments [made] during the broadcast suggested that our audience was eager to hear about the software product we were announcing. Within the livestream, we announced the new features and premiered the accompanying videos along with interviews and live demonstrations of the product.” Said Brian Russel, the Video Producer at Faithlife that oversaw this project.

Curiosity attracts viewers to a livestream, but viewers stay engaged when a human connection makes them feel valued. Engaging an audience is accomplished through interactive content creation.

Faithlife offered their viewers an interactive experience by using two studio spaces that produced different content for the broadcast.

 

Faithlife Interview Section

One studio served as an interview station where creators and developers discussed the benefits and answered questions about Logos 7.

In the second studio, a single camera and computer source streamed a demo of the software. Utilizing these two studio spaces connected the remote viewers with Logos 7, and to those working “behind the scenes”.

 

Faithlife's Studio

Working with Varvid went smoothly, and sharing the technical responsibility with them meant I could turn my attention to the content,” Russell said. 

Livestreams connect businesses to an international, remote audience. What makes them successful is offering viewers a one-time event with human interaction and engaging content.

To see how Faithlife managed, you can see a recording of their Logos 7 Software broadcast here.

 

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X-mas in July Recap

Now that August has begun, our X-mas in July celebration has come to a halt. Our Varvid tree is back to being a plastic office plant, the Hallmark Christmas marathons have stopped (thank goodness), and Mother Nature freed herself of X-mas in July by dumping ice across Colorado on the 31st. Yet, three particular memories of our 12 Days of X-mas in July will continue to bring cheer throughout the year.

On the second day of X-mas in July, Roland’s Rob Read brought good tidings to the Varvid workshop. Rob performed a demo of the Roland VR-50, an all-in-one four channel video and twelve channel audio mixer that has improved our Connected Events significantly. Connected Event streaming varies in expectations and goals, but the VR-50 is a pretty effective Swiss army knife. Impressed with the capabilities of this tool, Varvid has chosen to become a certified Roland reseller!
Rob Read & The VR-50 DemoIt’s impossible to celebrate X-mas without sipping on a few drinks with friends and family. On the 8th day of X-mas in July, we joined some cronies at The Shakedown for Brad Lockhart’s debut of the Bellingham Flag. The flag binds what was and what will be in a whole, greater, symbol of Bellingham. To say the least, it was a fantastic event that reminded the Varvid team the importance of getting back to our roots, and of our role in the Bellingham community. 

The Bellingham Flag DebutVarvid combined these previous days to plan our own party. On the 9th day of X-mas in July. we invited Western Washington University and Whatcom Community College to eat, drink, and nerd-out on the VR-50. Together, Varvid and the Higher-Ed gang discussed the possible solutions for any school’s event needs (i.e. what gear is appropriate to live stream a graduation ceremony). Connecting with the community under the Varvid roof was definitely the highlight of our July festivities.
Varvid's Higher-Ed Demo Day

Curious to see what else went on during our 12 Days of X-mas in July? Check out our Twitter, Facebook, & Instagram (@VarvidVideo)!

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Samsung KNOX 2014 Mobile World Congress in Barcelona

Varvid recently produced a series of videos highlighting Samsung KNOX – a new Android-based security platform specifically designed to separate and manage personal and professional data. Samsung KNOX offers comprehensive protection against malware attacks and hacking with multi-layered security and industry-leading device management capabilities.

The videos were showcased at the 2014 Mobile World Congress held in Barcelona, Spain. Notable keynote speakers at the conference included:

  • Mark Zuckerberg, Founder and CEO of Facebook
  • Virginia Rometty, Chairman, President, and CEO of IBM
  • John Chambers, Cisco Chairman & CEO

Varvid’s crew captured footage at Samsung offices in San Francisco, San Diego, and Santa Clara, including interviews and B-roll vital to each project.

At Varvid headquarters in Bellingham, Skype calls were captured from Samsung offices in South Korea, Abu Dhabi, India, and Washington DC. Varvid’s editors worked closely with a Samsung Marketing representative to turn the projects around quickly.

International video production for 2014 World Wide Mobile Conference

Colin Dalvit added 2D & 3D animated opens and maps to help add to the overall production value.

International logo Animation for 2014 World Wide Mobile Conference

The videos were a very successful and integral part of the Samsung presentation and as a result, Varvid has been recognized as a Preferred Provider for Samsung Telecommunications America.

Click here to view our video presented at the 2014 Mobile World Congress.

Join us for the Bellingham Art Walk Friday, Feb. 7!

Varvid is excited to showcase two amazing local Bellingham artists at the upcoming art walk, put on by the Downtown Bellingham Partnership. On Friday, February 7 at 6:00pm PST Varvid will be hosting mixed medium artist Courtney Starks and live streaming music from the band The Prozac Mtn Boys.

 Courtney StarksWar_by_Courtney_Starks

Courtney Starks is a technical artist and software developer, as well as a fine artist. It is her objective to observe an idea or invention of another, and convey it effectively to an audience through creative and elegant design.

 “Nature is a presence of steadfast beauty, and pondering or adventuring among it holds my interest. Through artistic mediums of charcoal and oil, I endeavor to capture the things that exist among us – to hold them in time as if to preserve them. I have been creating mixed medium artworks for nearly ten years, and it inspires me to share this work with others.”

 To find out more about Courtney Starks and her art work visit her website at www.designbycourtney.com

The Prozac Mtn Boys

The Prozac Mtn Boys, as their name suggests, offer an uplifting, therapeutic mixture of traditional, bluegrass and modern music. Composed of musicians from Washington State’s Singingnorthernmost counties, The Prozac Mtn Boys combine bluegrass instrumentation with rich vocal harmonies to create a surprisingly familiar, intimate blend of yesterday and today. From Bill Monroe to Bob Dylan, from The Beatles to The Grateful Dead, no music is safe from The Prozac Mtn Boys. The Prozac Mtn Boys band members include: Lauren Sult (vocals) Andy Friedlander (guitar), Ted O’Connell (mandolin, harmonica), Larry Sult (banjo), Keith Fredrikson (bass), and Arielle Luckmann (fiddle).

If you want to know more about the Prozac Mtn Boys you can find them on Facebook at http://on.fb.me/1fBqaPO or visit their website at http://www.reverbnation.com/prozacmtnboys4

Join us at Varvid Headquarters during the first Friday of every month for the Bellingham Art Walk from 6 – 10pm PST at 1319 Commercial St. #201.

Not able to make it? 

Worried about not being able to attend and miss out on the live performance? Well that’s no problem, Varvid will be live streaming the event starting at 6:30 p.m. PST. Visit this website and watch the event from home! http://firstfriday.varvid.com/

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Technology’s Future, Webcasting and Varvid – It’s Friday, I’m in Love!

TAG_webcast-_2013-Slide-700

Webcasting — it’s one of the first services Varvid initially offered and it continues to be a cornerstone to our overall success.  While most of our projects have us traveling to wonderful locations across the globe, we are pleased to be planning, preparing and testing for one right here our own backyard.  On Friday, January 18th, we’ll produce and live stream Technology Alliance Group Northwest’s (TAGNW)  Annual Predictions Luncheon from Syre Hall on the campus of Whatcom Community College.  Living in Bellingham is wonderful and working in Bellingham is even better!  We are honored to be part of what we expect to be a long running tradition.

[pullquote_right] Living in Bellingham is wonderful and working in Bellingham is even better![/pullquote_right]

The event and webcast gets underway around 11:45am with some formal introductions and organizational announcements.  Once the formalities are out of the way, the program moves right into tech-savvy prognosticator Mark Anderson’s predictions and some Q&A until about 1:30 or so.  After a little research, his ability to forecast the IT future is pretty darn good…  he’s been right more than 90% of the time over the last 10 years!

There are a couple things that make this webcast really cool:

  1. You can participate via our live chat feature. So if you have questions, we’ll ask them on your behalf.
  2. This is a great way to save on travel costs and time away from the office.
  3. If you are not in Bellingham but would like to attend, no problem.
  4. We’ll be broadcasting in H.264. So, it’ll work on your mobile device.

If you’d like to be part of the audience, either live or virtually, contact the good folks at TAGNW and they’ll set you up.  We’ll see you there or “there.”