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Digital Marketing Live Stream at Seattle Startup Week

Varvid live streamed a portion of Seattle Startup Week 2016 for JPMorgan Chase & Co. branch, and title sponsor of the event, Chase for Business last Wednesday. By using a Roland VR-50HD video switcher and three camera sources, we streamed to Chase’s YouTube channel. Out of the three cameras, two were operated: one focused on the presenters while they took turns speaking, and the other captured the audience’s reaction. The third camera was set in the back of the room capturing a wide shot of the audience and the presenters.
SSW Video Captures

Although the entirety of the five-day event wasn’t live streamed, we did get to cover an important panel discussion titled: “Do I really need to invest in Digital Marketing?” The short answer:”Yes!”. Social platform leaders from Twitter, Facebook, LinkedIn, and Yelp held an hour long conversation and Q&A session about the role of social media shaping business identity through digital marketing.

James from LA operating one camera SSW is an event led by entrepreneurs for entrepreneurs that aims to develop the Seattle community by building momentum and opportunity for business owners. This year’s event was hosted at Impact Hub in Seattle’s Pioneer Square. If you are interested in creating a startup week in your town or city, learn more here!

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X-mas in July Recap

Now that August has begun, our X-mas in July celebration has come to a halt. Our Varvid tree is back to being a plastic office plant, the Hallmark Christmas marathons have stopped (thank goodness), and Mother Nature freed herself of X-mas in July by dumping ice across Colorado on the 31st. Yet, three particular memories of our 12 Days of X-mas in July will continue to bring cheer throughout the year.

On the second day of X-mas in July, Roland’s Rob Read brought good tidings to the Varvid workshop. Rob performed a demo of the Roland VR-50, an all-in-one four channel video and twelve channel audio mixer that has improved our Connected Events significantly. Connected Event streaming varies in expectations and goals, but the VR-50 is a pretty effective Swiss army knife. Impressed with the capabilities of this tool, Varvid has chosen to become a certified Roland reseller!
Rob Read & The VR-50 DemoIt’s impossible to celebrate X-mas without sipping on a few drinks with friends and family. On the 8th day of X-mas in July, we joined some cronies at The Shakedown for Brad Lockhart’s debut of the Bellingham Flag. The flag binds what was and what will be in a whole, greater, symbol of Bellingham. To say the least, it was a fantastic event that reminded the Varvid team the importance of getting back to our roots, and of our role in the Bellingham community. 

The Bellingham Flag DebutVarvid combined these previous days to plan our own party. On the 9th day of X-mas in July. we invited Western Washington University and Whatcom Community College to eat, drink, and nerd-out on the VR-50. Together, Varvid and the Higher-Ed gang discussed the possible solutions for any school’s event needs (i.e. what gear is appropriate to live stream a graduation ceremony). Connecting with the community under the Varvid roof was definitely the highlight of our July festivities.
Varvid's Higher-Ed Demo Day

Curious to see what else went on during our 12 Days of X-mas in July? Check out our Twitter, Facebook, & Instagram (@VarvidVideo)!

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Top 10 Predictions for 2013 & What It Means For Online Video

Mark Anderson

Mark Anderson

In a recent interview with NPR affiliate KPLU, tech guru Mark Anderson  of Strategic News Services (SNS) shared his top 10 tech predictions of 2013.  Published in his newsletter, these forecasts are aimed at providing cutting edge news for the computing and telecommunications industry – hey, that’s us!

Our Take On It. . .

First of all, Mark knows his stuff. . .  over a 10-year period his accuracy rating is over 90%.  Of his predictions for this year, one in particular will affect the way video and other digital media content is viewed on the web.  His number one prediction, “Surface and slates and iPads and Kindle Fire and Nexus 10 and everything else that’s got a 7-inch screen plus or minus an inch or so, will be the biggest category of computing device.”  That’s scary if your company isn’t doing anything to stay relevant in this growing digital atmosphere.

photo2It is important, for anyone publishing content on the web, to know these devices are integrated inside and out with Google and Bing search capabilities.  Why is this important?  Decision makers across the board are searching for advice and insight online.  As it turns out, more and more of this is taking place on tablets and mobile devices, increasing the importance of staying relevant and attractive on the web.  One powerful and effective way in doing so is through video.  In 2012, mobile video ads alone made up 33% of the average marketing budget – with 56% of consumer web traffic in 2012 being video, we can certainly see why!*

[pullquote_right]In the online landscape of uber-short attention spans, delivery is king![/pullquote_right]Most of us experience streaming video content on a daily basis – we get the concept and we see the value. The million dollar question we should be asking is not why video, but how?  Simply put, it’s not just about creating video content.  In the online landscape of uber-short attention spans, delivery is king!  Flash has been replaced by HTML5, standard 4:3 aspect ratio is now glorious 16:9 widescreen!  So we’ll ask again… how are YOU delivering your message?  Is your video and digital media optimized for today’s mobile audience?  It should be.

[fancy_box]If you’d like to know and hear more on this topic, join us Friday, January 18, 2013 in the Syre Auditorium at Whatcom Community College.  Varvid is honored to be a sponsor for the 2013 Predictions Luncheon featuring Mark Anderson.Visit the TAG website for more info: 

http://www.tagnw.org/events?eventId=568722&EventViewMode=EventDetails[/fancy_box]

 

*source  –  Social Times: http://socialtimes.com/infographic-2012-online-video_b112645