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Live Streaming Conference and Event Promotions

Facebook Live is accessible to 1.66 million users today, and a variety of businesses have adopted it as a tool to engage with their followers. Brands that live broadcast product launches, behind-the-scene event footage, and demos over Facebook increase their social-media-standing dramatically. One reason for increased engagement is that Facebook Live instantly notifies followers when the broadcast begins and a red “Live” logo is added to any live streaming videos.

Early last December, we helped our client, Scaling New Heights, promote their June conference by producing a live stream to their Facebook page. The SNH staff was visiting their venue (Disney’s Coronado Springs Resort in Orlando, Florida) to do a walk through and plan their event, and the live stream offered their audience a preview of the venue and gave them an opportunity for a real-time Q&A session. Although Scaling New Heights started with nearly 40 real-time viewers, they gathered 1.4k views after airing their Facebook Live conference promotion broadcast, as all Facebook Live videos are recorded and available on demand after a broadcast. To add an element exclusivity, SNH offered their online audience code words for discounted rooms and flights as a way to encourage attendance.

Joe Woodard shows Disney World for Scaling New Heights promo

According to social media leaders, like those at SSW16, digital marketing is key to develop brand identity and trust. Online brand identity is created in a variety of ways -through blog posts and tweets, for example- and each social output reaps specialized benefits. In order to be successful, a business ought to use a wide array of social engagement tools, including live streaming which is growing in popularity.

With the largest social network on the internet, Facebook Live makes it easier than ever to engage with target audiences online. Want to learn more about the perks of Facebook live and key steps to starting your live stream? Take a look at our Facebook Live page, here.

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Project Announcement: The Varvid Podcast

In 2017 we will be starting a new project, The Varvid Podcast, which explores how live streaming can be used to build and strengthen communities. We’ve posted a teaser episode to our new podcast library (check it out here).
The Varvid Podcast Finder
The Varvid Podcast is a resource for everyone interested in live-video production, whether you’re new to live streaming or you’ve been webcasting for years. Host Aaron Booker will pick the brains of individuals who use live video regularly to discover how they use it to connect communities, why live video is important in today’s digital world, and any tips and tools to help improve live broadcasts.
Wirecast Interview with Andrew Haley about live streaming
As we get started, our guest interviews will be broadcasted live over Facebook, and the edited versions of the episodes will be released bi-weekly on our podcast page. So far our guests include Adobe’s Creative Cloud Evangelist, Paul Trani, the Live Streaming Evangelist at Telestream, Andrew Haley, and Josh Hamm, the Media Director for Life Center Church in Tacoma, WA.

Whether you are a live-streaming professional, have an interest in streaming technology, or if you simply just want to learn more about the use of live video, please tune in!

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Digital Marketing Live Stream at Seattle Startup Week

Varvid live streamed a portion of Seattle Startup Week 2016 for JPMorgan Chase & Co. branch, and title sponsor of the event, Chase for Business last Wednesday. By using a Roland VR-50HD video switcher and three camera sources, we streamed to Chase’s YouTube channel. Out of the three cameras, two were operated: one focused on the presenters while they took turns speaking, and the other captured the audience’s reaction. The third camera was set in the back of the room capturing a wide shot of the audience and the presenters.
SSW Video Captures

Although the entirety of the five-day event wasn’t live streamed, we did get to cover an important panel discussion titled: “Do I really need to invest in Digital Marketing?” The short answer:”Yes!”. Social platform leaders from Twitter, Facebook, LinkedIn, and Yelp held an hour long conversation and Q&A session about the role of social media shaping business identity through digital marketing.

James from LA operating one camera SSW is an event led by entrepreneurs for entrepreneurs that aims to develop the Seattle community by building momentum and opportunity for business owners. This year’s event was hosted at Impact Hub in Seattle’s Pioneer Square. If you are interested in creating a startup week in your town or city, learn more here!

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Building a Strong Brand is More Than Having a Cool Web Site

Screen Shot 2013-07-24 at 5.59.36 PMOne of the most engaging brands most of us have ever experienced is Starbucks. You can not only actually smell their brand, but also experience it when you walk into their shops and speak to a barista to order your coffee – it’s visceral and makes you feel rich, that’s why Starbucks customers pay more for a cup of coffee than most.

[pullquote3 quotes=”true” align=”right” variation=”orange” textColor=”#666666″] You can not only actually smell their brand, but also experience it [/pullquote3]

Ok, so your company isn’t Starbucks spending millions on building brand so how do you learn to build or create a brand? There are so many parts to building brands, I’ll keep it simple for now.

The difference between marketing and building brand is branding is a much larger and more strategic positioning of your company, service or product and marketing is the actions you take to distribute the message to your audience.

Or you can think of it this way. People are loyal to (and keep buying from) brands, but make a buying decision because they were touched by some type of marketing activity – an online ad, an email, etc.

Assuming you have consistency in marketing activities across the following areas, you are on your way to helping give your company some brand personality.

  • Simplify your web site to convert visitors – engage visitors emotionally about a felt need
  • Update social media sites like Twitter, Facebook and LinkedIn – design to look and feel like your web site
  • Send emails that educate, not overtly sell – let others appreciate your value, give them something
  • Send gifts or thank you cards – let people know you appreciate them
  • Host and promote events to educate and engage your audience – connected events engage the audience; you could host your own event or sponsor someone else’s.

A strong brand image that helps support your marketing activities are the roots of the tree and your marketing activities are the fruit that prospects pluck from the tree. As you think of your brand image start to imagine how the following all look and feel to people who are seeing your company from the outside.

  • Company and or product logo
  • Tagline
  • Look, feel and experience on your web site and or inside your office or at your location
  • When customers meet and discuss business with your people
  • Events you host or sponsor
  • Videos they watch
  • Emails they read
  • Social media sites customers might interact with

These are just a few areas that great brands build a cohesive look around.

At Varvid we do everything from live webcasting to video marketing with animation, web site design and product design. One of our favorite clients we love that has a great brand is Wizards of the Coast. If you didn’t already know, Varvid webcasts their annual international Magic the Gathering tournament live over the Internet.

This brand is an experience. Not only do people play the game on XBox, there is a card game along with a very powerful social media presence that requires engagement. And each year, Magic the Gathering hosts an invite-only playing of the game to crown the champion. Varvid has the honor of broadcasting it on the Internet to thousands of followers. It is so cool!

If you have not started thinking about your brand, Varvid encourages you to start – people stay loyal to great brands.

 

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It’s no Oscar, but we sure are happy to win!


  For over twenty-seven years Mission Arlington has brought hope to the people in Arlington, Texas. One of the main forces behind the success of the mission is Tillie Burgin, Executive Director who works tirelessly helping to organize and oversee the various services Mission Arlington offers: health, dental, spiritual support, and crisis intervention.

[pullquote3 quotes=”true” align=”right” variation=”orange” textColor=”#666666″]When we have the opportunity to produce a film that shares the positive side of humanity – yeah we like that![/pullquote3]
Because of the fine work Mission Arlington does within the community, they were recently selected to receive an “IT Makeover”, a not-for-profit technological makeover sponsored by Intel, HP, Microsoft, HTG Peer Groups, and Networking Solutions. The ‘IT Makeover’ team contacted Darrel Phipps, System Administrator for Mission Arlington, and asked, “If you had everything you needed as far as equipment and software to help continue the efforts of the mission, what might that entail?” Mr. Phipps was more than surprised when he found out that Mission Arlington had been selected for the complete IT Makeover.

Varvid, Inc. was asked to produce a video that would not only introduce Mission Arlington and the various services they provide, but setup the technological challenges they faced, and show specifically how the new donated computer equipment, servers, backup system, and various software programs would help ensure that the mission would continue its positive impact.

Michael Pearce, Creative Director at Varvid, Inc. directed and shot most of the scenes for the project. “It was an honor to meet someone like Tillie who gives her heart and soul to this worthy cause. This is one of those feel-good projects where people are recognized for their hard work in ways they had never dreamed possible. Intel, HP, Microsoft, HTG Peer Groups, and Networking Solutions all came together and provided everything Mission Arlington to continue their services to the community. Varvid works on a variety of projects that takes our crews to different parts of the world, highlighting various industries. When we have the opportunity to produce a film that shares the positive side of humanity – yeah we like that!”

Varvid was recently informed that the video had won an Honorable Mention – 2012 Strategic Video Award.

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Top 10 Predictions for 2013 & What It Means For Online Video

Mark Anderson

Mark Anderson

In a recent interview with NPR affiliate KPLU, tech guru Mark Anderson  of Strategic News Services (SNS) shared his top 10 tech predictions of 2013.  Published in his newsletter, these forecasts are aimed at providing cutting edge news for the computing and telecommunications industry – hey, that’s us!

Our Take On It. . .

First of all, Mark knows his stuff. . .  over a 10-year period his accuracy rating is over 90%.  Of his predictions for this year, one in particular will affect the way video and other digital media content is viewed on the web.  His number one prediction, “Surface and slates and iPads and Kindle Fire and Nexus 10 and everything else that’s got a 7-inch screen plus or minus an inch or so, will be the biggest category of computing device.”  That’s scary if your company isn’t doing anything to stay relevant in this growing digital atmosphere.

photo2It is important, for anyone publishing content on the web, to know these devices are integrated inside and out with Google and Bing search capabilities.  Why is this important?  Decision makers across the board are searching for advice and insight online.  As it turns out, more and more of this is taking place on tablets and mobile devices, increasing the importance of staying relevant and attractive on the web.  One powerful and effective way in doing so is through video.  In 2012, mobile video ads alone made up 33% of the average marketing budget – with 56% of consumer web traffic in 2012 being video, we can certainly see why!*

[pullquote_right]In the online landscape of uber-short attention spans, delivery is king![/pullquote_right]Most of us experience streaming video content on a daily basis – we get the concept and we see the value. The million dollar question we should be asking is not why video, but how?  Simply put, it’s not just about creating video content.  In the online landscape of uber-short attention spans, delivery is king!  Flash has been replaced by HTML5, standard 4:3 aspect ratio is now glorious 16:9 widescreen!  So we’ll ask again… how are YOU delivering your message?  Is your video and digital media optimized for today’s mobile audience?  It should be.

[fancy_box]If you’d like to know and hear more on this topic, join us Friday, January 18, 2013 in the Syre Auditorium at Whatcom Community College.  Varvid is honored to be a sponsor for the 2013 Predictions Luncheon featuring Mark Anderson.Visit the TAG website for more info: 

http://www.tagnw.org/events?eventId=568722&EventViewMode=EventDetails[/fancy_box]

 

*source  –  Social Times: http://socialtimes.com/infographic-2012-online-video_b112645