How to Trim Facebook Live Video

In the live world, we’ve been watching all of the major players in live streaming platforms and helping our clients choose the platform or platforms that best fit their event streaming and audiences.  Commonly, clients want to know how to trim Facebook Live video.

It’s no secret that we love Facebook Live, especially when paired with the Wowsa ClearCaster streaming appliance. One major issue we’ve had with streaming to Facebook is that unlike Youtube and some others, you didn’t have the capability to trim your content after your live stream. Thankfully, that’s finally changed!

Last week, we completed a live stream for our marketing partners at Fannit. Afterward, when I went in to edit our post, choose a thumbnail and check on the analytics, I was delighted to find that I could now TRIM the video! 

As a marketing person, I can now rest easy knowing there is an easy way to edit those moments when you go live and your talent takes a bit to come on stage. Or if you actually decide post-event that you’d rather not include the end of a presentation that talked about where attendees present in person could find the nearest bathroom or get their parking validated. 

To trim your video just follow the following simple steps:

  1. On a computer, find your video, either on your feed or in your video library.
  2. Click the three small grey dots in the top right-hand corner to display the drop-down menu and select “Edit Video.”
  3. And then select “Video Trimming”
  4. Now you can edit the start and end time of the video by inputting the time or by dragging the yellow slider. The area inside the yellow bars is the content you will be keeping and anything outside of that area to the left and right is going to be trimmed and deleted. 
  5. Now click save and you’re done trimming! It may take a little time for Facebook to trim your content, but you will get a notification when it is complete.

Check out the images below to follow step-by-step!

You can also go back into “Edit Video” and add your video to playlists, add captioning, tags and much more. 

Be sure to check out all the options if you haven’t already. 

If you were not already aware, marketing is a continuous activity successful businesses do really well. Nothing you didn’t already know, right? But did you know that great marketing organizations are able to show you how well your messages are resonating with your audience?

That’s right, today’s great marketing resources enable you to monitor the following after your videos are released. It’s not enough to just see if people are playing your videos, you need to learn:

1. Are people watching and re-watching your videos and where are they being played from?

It is important to not only know if people are viewing your videos, but if are they re-watching them. This could be an indication the message is important enough to watch twice!

Metrics-demo

 

2. How are the videos being played and who is watching them?

As you look at which video is getting the most play, you will want to know which messages in each video is being focused on. For example, in this video the red indicates a part of the video that has been replayed over and over again. This is a strong indication that the message being viewed is resonating or confusing to viewers. In either case, this is an opportunity to put more focus on this particular message in your next video.

platform-metrics2

 

3. Where do people stop watching your videos?

Knowing where viewers stop watching or skip ahead to is just as important as knowing where they are being rewound to be watched again. This may indicate a video message that was too long or boring.

platform-metrics3

 

At the end of the day, your marketing (video or otherwise) should be teaching you about which message is playing well with viewers and readers.

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