Orchestral Tools is a brilliant symphonic software company that creates robust toolsets for professional film and video game composers. For their product launch during NAMM this year, they wanted to stream their event in the style of an Apple Keynote and they chose Varvid to handle the video production and streaming.

Keynote style product release live stream at the Paramount Theatre in Hollywood, California delivered via Youtube and Facebook.

We delivered a three camera live stream with a mini jib for this well-produced show that streamed on their Youtube channel and their Facebook page, which used to also crosspost to one of the presenter’s Facebook page as well. This was the company’s first live stream and the online views and interactions tell us, it’s just what their audience was hungry for.

The Facebook Live stream, the first for this company received over 2,000 engagements!

Frontgate is a leading home luxury multichannel retailer who does recurring live streamed events with us from their storefront locations. Because Facebook is really prioritizing live content, we find that for many of our clients, it is a great fit for getting the most viewers on your streamed event.

Nathan Turner talks food and entertainment at Dallas retail location for Frontgate

Frontgate’s last event was streamed from their Dallas/Plano, Texas location and featured a prominent designer, author and gourmet guru, Nathan Turner, who shared recipes and favorite products for holiday gatherings to a small local audience and reached thousands more via their Facebook Live stream.

Frontgate interacts with their audience in real time on their Facebook Live stream

We love the big brand’s use of live streaming to bring in promoters of their brand that share content that both in the room and remote audiences want and can engage with. Frontgate, stepped it up by holding a prize drawing that featured people in the room and anyone who left a comment of the live stream. We also think that our clients gain the most, by having someone on your team interacting with the live audience on Facebook live stream, via comments. You can view the recorded live stream here.

Live Webcasting and Event Coverage

In today’s fast paced world where everyone is on a device and on the move, live video streaming for business and networking events is becoming strategic to event planners and event companies providing solutions for client events.

In a recent blog post written by Sandra O’Loughlin, Savvy Marketers Are Bringing Their Events to a Screen Near You, she declares that “events can be the stuff of great stories,” and some marketers “are taking the next chapter online.” So, if you are marketing your event you need to be able to stream live video.

[pullquote3 quotes=”true” align=”right” variation=”orange” textColor=”#666666″] Marketers are taking the next chapter online.[/pullquote3]

The ability to provide live video streaming is like having a live satellite broadcast on television, but instead live streamed via the Internet. This concept isn’t new, but when you consider that YouTube is the world’s second largest search engine and videos (live or recorded) are being watched everywhere online, it only makes sense that live streaming is becoming an integral part of marketing for events where not everyone can attend in person.  Just as Netflix has become a fantastic online way to view top shelf Hollywood content – live streaming is a great way to deliver great event content.  Ted Talks are a perfect example of expanding the reach of one’s event.  (We LOVE Ted Talks, whether live or on demand!)

This powerful combination of video and live streaming is what Varvid is calling The Connected Event. In fact, a recent case study highlights how Virgin used video marketing to boost sales by 28.5%. It’s here to stay!

If you’d like to experience this in person or by live streaming video, you can register for an upcoming event called The Video Marketing Explain-A-Thon put on by Wistia at The Hard Rock Cafe in Seattle:

Wednesday, May 22, 2013

5:00 pm – 9:00 pm

Hard Rock Cafe – 116 Pike St  Seattle, WA 98101

Varvid will be working in conjunction with the following participating companies to teach Event Planners, Marketing Professionals, Business Owners and Marketing Directors how to use video to market their businesses:

[fancy_box]We’re very excited to be participating in this great educational event. Register if you want to attend.[/fancy_box]

TAG_webcast-_2013-Slide-700

Webcasting — it’s one of the first services Varvid initially offered and it continues to be a cornerstone to our overall success.  While most of our projects have us traveling to wonderful locations across the globe, we are pleased to be planning, preparing and testing for one right here our own backyard.  On Friday, January 18th, we’ll produce and live stream Technology Alliance Group Northwest’s (TAGNW)  Annual Predictions Luncheon from Syre Hall on the campus of Whatcom Community College.  Living in Bellingham is wonderful and working in Bellingham is even better!  We are honored to be part of what we expect to be a long running tradition.

[pullquote_right] Living in Bellingham is wonderful and working in Bellingham is even better![/pullquote_right]

The event and webcast gets underway around 11:45am with some formal introductions and organizational announcements.  Once the formalities are out of the way, the program moves right into tech-savvy prognosticator Mark Anderson’s predictions and some Q&A until about 1:30 or so.  After a little research, his ability to forecast the IT future is pretty darn good…  he’s been right more than 90% of the time over the last 10 years!

There are a couple things that make this webcast really cool:

  1. You can participate via our live chat feature. So if you have questions, we’ll ask them on your behalf.
  2. This is a great way to save on travel costs and time away from the office.
  3. If you are not in Bellingham but would like to attend, no problem.
  4. We’ll be broadcasting in H.264. So, it’ll work on your mobile device.

If you’d like to be part of the audience, either live or virtually, contact the good folks at TAGNW and they’ll set you up.  We’ll see you there or “there.”