In today’s fast paced world where everyone is on a device and on the move, live video streaming for business and networking events is becoming strategic to event planners and event companies providing solutions for client events.
In a recent blog post written by Sandra O’Loughlin, Savvy Marketers Are Bringing Their Events to a Screen Near You, she declares that “events can be the stuff of great stories,” and some marketers “are taking the next chapter online.” So, if you are marketing your event you need to be able to stream live video.
[pullquote3 quotes=”true” align=”right” variation=”orange” textColor=”#666666″] Marketers are taking the next chapter online.[/pullquote3]
The ability to provide live video streaming is like having a live satellite broadcast on television, but instead live streamed via the Internet. This concept isn’t new, but when you consider that YouTube is the world’s second largest search engine and videos (live or recorded) are being watched everywhere online, it only makes sense that live streaming is becoming an integral part of marketing for events where not everyone can attend in person. Just as Netflix has become a fantastic online way to view top shelf Hollywood content – live streaming is a great way to deliver great event content. Ted Talks are a perfect example of expanding the reach of one’s event. (We LOVE Ted Talks, whether live or on demand!)
This powerful combination of video and live streaming is what Varvid is calling The Connected Event. In fact, a recent case study highlights how Virgin used video marketing to boost sales by 28.5%. It’s here to stay!
If you’d like to experience this in person or by live streaming video, you can register for an upcoming event called The Video Marketing Explain-A-Thon put on by Wistia at The Hard Rock Cafe in Seattle:
Wednesday, May 22, 2013
5:00 pm – 9:00 pm
Hard Rock Cafe – 116 Pike St Seattle, WA 98101
Varvid will be working in conjunction with the following participating companies to teach Event Planners, Marketing Professionals, Business Owners and Marketing Directors how to use video to market their businesses:
[fancy_box]We’re very excited to be participating in this great educational event. Register if you want to attend.[/fancy_box]
Webcasting — it’s one of the first services Varvid initially offered and it continues to be a cornerstone to our overall success. While most of our projects have us traveling to wonderful locations across the globe, we are pleased to be planning, preparing and testing for one right here our own backyard. On Friday, January 18th, we’ll produce and live stream Technology Alliance Group Northwest’s (TAGNW) Annual Predictions Luncheon from Syre Hall on the campus of Whatcom Community College. Living in Bellingham is wonderful and working in Bellingham is even better! We are honored to be part of what we expect to be a long running tradition.
[pullquote_right] Living in Bellingham is wonderful and working in Bellingham is even better![/pullquote_right]
The event and webcast gets underway around 11:45am with some formal introductions and organizational announcements. Once the formalities are out of the way, the program moves right into tech-savvy prognosticator Mark Anderson’s predictions and some Q&A until about 1:30 or so. After a little research, his ability to forecast the IT future is pretty darn good… he’s been right more than 90% of the time over the last 10 years!
There are a couple things that make this webcast really cool:
- You can participate via our live chat feature. So if you have questions, we’ll ask them on your behalf.
- This is a great way to save on travel costs and time away from the office.
- If you are not in Bellingham but would like to attend, no problem.
- We’ll be broadcasting in H.264. So, it’ll work on your mobile device.
If you’d like to be part of the audience, either live or virtually, contact the good folks at TAGNW and they’ll set you up. We’ll see you there or “there.”