Live Streams for the Gaming Industry

Jesse Henning, Triple Point PR‘s Sr. Account Executive, joins Aaron Booker to discuss how live streams are used to connect gaming communities.

Working in public relations between gaming companies for over a decade, Jesse has utilized live streaming as a part of his marketing strategy for the last five years. Gaming broadcasts, like discussion panels from PAX and video game demos, are most commonly streamed to Twitch and YouTube. In this segment, Jesse discusses the importance of knowing your audience, where to find them, and how live streams enhance engagement within the gaming community.

Click here to view the Facebook Live video of this segment!

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