Twitch.tv is the world’s most popular streaming platform, offering interactive streaming experiences. Although the platform created its reputation primarily on live streaming video games, the expansion of the platform into other niches and industries presents an excellent business opportunity for innovative thinkers.
Varvid can help your business leverage Twitch and use it to grow your business, increase brand awareness, and create an interactive relationship with your customer base. If you would like to start live streaming on Twitch, feel free to reach out to us.
Advantages of Live Streaming on Twitch
There are several ways Twitch and its vast audience can help your business. Initially, Twitch.tv live streaming service almost exclusively catered to gamers, and the majority of the content was in that niche. The growth of the platform attracted other content creators and businesses that wanted to reach out to people, especially millennials.
Nowadays, the majority of the content on Twitch is still gaming-related, but around 40% of all content belongs to other content niches and businesses. Getting started on Twitch is easy and requires less investment than traditional live streaming platforms, making it very appealing to businesses on a budget.
If your business has a younger target audience looking for interactive ways to connect with products, services, and brands that interest them, then Twitch is the way to go.
Disadvantages of Live Streaming on Twitch
Twitch does have some downsides. Mainly, it might not be an ideal place for certain business sectors, since the audience is just not there. You will hardly see any legal or medical content and live streams on Twitch. It also requires creative marketing strategies to keep an audience engaged, well-known as they are for their short attention spans.
Another potential issue comes with simultaneous streaming across many platforms. If your business becomes a Twitch Partner, Twitch.tv live streaming events might be exclusive to the platform for some time (24 hours or more), making it impossible to live stream the event on other platforms as well.
Varvid Professional Live Streaming Video Production Services
Varvid offers professional live streaming video production services, helping you stream live events across multiple platforms. Our team of experts can provide advice and setup services for the live streaming Twitch event. We will be on hand to make sure that your venue or location has everything it needs for a smooth and engaging live stream.
We use professional-grade video and audio equipment to deliver high-quality content for streaming live on Twitch. We can increase the production value of your live stream by setting up a green screen for virtual sets and environments, manage a multi-camera live streaming broadcast, or add graphics and special effects to your live stream in real-time.
Even if your event takes place outdoors or at venues without access to reliable high-speed internet connection needed for live streaming, Varvid utilizes cellular bonding technology to provide the location with a high-speed 4G internet connection often used by mainstream media.
Twitch live streaming is an excellent opportunity to get your business event out in the world and attract an audience that might not be available on other platforms. If you are interested in getting started on Twitch, do not hesitate to reach out to us at Varvid.