If you install the Facebook Live software, you can broadcast to your followers in real-time from your laptop, tablet, or smartphone. Your viewers will likely notice that it’s an amateur production, and any technical glitches will be yours to own and fix.
Why not hire the pros? Varvid can produce, direct, and film any Facebook Live streaming session you want. It will be smooth, polished, and worry-free.
Facebook Live has become a popular way to boost engagement with social media since it launched in 2016. Since then, there have been more than 3.5 million Live broadcasts.
During a Facebook Live broadcast, viewers can interact with you and your content using emojis or by commenting.
What Happens In A Facebook Live?
Use any tactics at your disposal to engage your Facebook Live viewers. Make your content as interesting as possible, whether its informative, entertaining, or both.
Imagination is your only limitation, but here are five quick ideas to get you started:
Questions and answer sessions
Make a news announcement
Live stream your actual event
Answer questions and comments on your blog
Questions and Answer Sessions
If you’re an expert in your field, you could schedule a Q&A event where viewers can ask you questions in real-time, and you respond on the spot.
This works well if you want to assess who your viewers are and what type of content they need.
People love freebies. Offering a free tutorial on a specific task your audience struggles with can be beneficial for you and your brand while also helping those you serve.
You can use these tutorials to field questions, too. This will further strengthen engagement.
Make A News Announcement
Got a new product or service and can’t wait to tell the world?
Why not announce it with on Facebook Live?
Remember to keep sharing links and offer clear, regular calls-to-action to enhance conversions.
Live Stream Your Actual Event
If you’re holding a live event, whether an awards ceremony, a presentation, or a trade show, live stream this event for added exposure.
Show your audience what they missed by not attending the live event.
Answer Questions and Comments on Your Blog
A Q&A session is a great solution if you’re struggling to keep up with all the questions you’re getting on your blog.
Rather than working through each one individually, schedule a Facebook Live event instead. Answer frequently asked questions in a single batch while boosting live engagement at the same time.
If anyone misses the Live streaming, they can always replay it later. You can also share the Facebook Live stream on your page for the benefit of any newcomers.
Using Facebook Live
Getting started with Facebook Live is pretty simple.
Click on the Live Video option near the status update on your page. You can then write a description for your Facebook Live stream and select your target audience. Broadcast in Public mode or limit it to certain chosen subscribers.
There’s more to a polished presentation, though. When quality matters, look to the professionals at Varvid.
Pros and Cons of Facebook Live
Facebook Live drives engagement, raises your profile, and gives you more sway in the Facebook algorithms. It’s also free.
The downside of Facebook Live is that you could run into technical hitches that impact your engagement. Also, if anything goes wrong, the evidence is there to stay.
Overall, the advantages of Facebook live streaming dramatically outweigh the drawbacks.