In a recent interview with NPR affiliate KPLU, tech guru Mark Anderson of Strategic News Services (SNS) shared his top 10 tech predictions of 2013. Published in his newsletter, these forecasts are aimed at providing cutting edge news for the computing and telecommunications industry – hey, that’s us!
Our Take On It. . .
First of all, Mark knows his stuff. . . over a 10-year period his accuracy rating is over 90%. Of his predictions for this year, one in particular will affect the way video and other digital media content is viewed on the web. His number one prediction, “Surface and slates and iPads and Kindle Fire and Nexus 10 and everything else that’s got a 7-inch screen plus or minus an inch or so, will be the biggest category of computing device.” That’s scary if your company isn’t doing anything to stay relevant in this growing digital atmosphere.
It is important, for anyone publishing content on the web, to know these devices are integrated inside and out with Google and Bing search capabilities. Why is this important? Decision makers across the board are searching for advice and insight online. As it turns out, more and more of this is taking place on tablets and mobile devices, increasing the importance of staying relevant and attractive on the web. One powerful and effective way in doing so is through video. In 2012, mobile video ads alone made up 33% of the average marketing budget – with 56% of consumer web traffic in 2012 being video, we can certainly see why!*
[pullquote_right]In the online landscape of uber-short attention spans, delivery is king![/pullquote_right]Most of us experience streaming video content on a daily basis – we get the concept and we see the value. The million dollar question we should be asking is not why video, but how? Simply put, it’s not just about creating video content. In the online landscape of uber-short attention spans, delivery is king! Flash has been replaced by HTML5, standard 4:3 aspect ratio is now glorious 16:9 widescreen! So we’ll ask again… how are YOU delivering your message? Is your video and digital media optimized for today’s mobile audience? It should be.
[fancy_box]If you’d like to know and hear more on this topic, join us Friday, January 18, 2013 in the Syre Auditorium at Whatcom Community College. Varvid is honored to be a sponsor for the 2013 Predictions Luncheon featuring Mark Anderson.Visit the TAG website for more info:
*source – Social Times: http://socialtimes.com/infographic-2012-online-video_b112645