If you were not already aware, marketing is a continuous activity successful businesses do really well. Nothing you didn’t already know, right? But did you know that great marketing organizations are able to show you how well your messages are resonating with your audience?
That’s right, today’s great marketing resources enable you to monitor the following after your videos are released. It’s not enough to just see if people are playing your videos, you need to learn:
1. Are people watching and re-watching your videos and where are they being played from?
It is important to not only know if people are viewing your videos, but if are they re-watching them. This could be an indication the message is important enough to watch twice!
2. How are the videos being played and who is watching them?
As you look at which video is getting the most play, you will want to know which messages in each video is being focused on. For example, in this video the red indicates a part of the video that has been replayed over and over again. This is a strong indication that the message being viewed is resonating or confusing to viewers. In either case, this is an opportunity to put more focus on this particular message in your next video.
3. Where do people stop watching your videos?
Knowing where viewers stop watching or skip ahead to is just as important as knowing where they are being rewound to be watched again. This may indicate a video message that was too long or boring.
At the end of the day, your marketing (video or otherwise) should be teaching you about which message is playing well with viewers and readers.
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