Using LinkedIn Live to Live Stream Your Events

LinkedIn is considered an excellent resource for people to promote themselves and their business to other business-minded professionals. 

LinkedIn Live is a massive opportunity if you’re looking to drive engagement with your social media presence.

LinkedIn Live videos get seven times more reactions and 24 times more comments than videos on other platforms from the same broadcasters. That shows what potential LinkedIn has for growing your audience and brand awareness.

To give you an idea of the potential of LinkedIn Live streaming—statistics show that 87% of people prefer watching live streaming shows with behind-the-scenes content to TV shows. This means that viewers are watching less terrestrial TV and viewing more media online.

A study by HubSpot found that LinkedIn was 277% more effective than Facebook or Twitter for creating business leads.

LinkedIn Live is currently in its beta stage. You can apply to become a LinkedIn Live broadcaster to promote new products and services, raise brand awareness, and reach a wider audience. 

The professionals at Varvid specialize in webcasting and live streaming video production and can bring your LinkedIn Live streaming to your audience for you.

How Many People Can You Reach With LinkedIn Live?

LinkedIn has over 575 million registered members, with over 150 million American users. Of the US members, 44% have an income of over $75,000 per annum. However, the typical user only spends 17 minutes a month on LinkedIn. 

How LinkedIn Live Works

You have the option to live stream from your personal profile or your business page. If you are accepted, you must decide which third-party streaming service to use as LinkedIn does not provide one. 

LinkedIn recommends streaming services for beginners and advanced users, although it’s not clear if you can use streaming software not appearing on their suggested list. 

LinkedIn recommends these streaming services:

• Restream
• Steamyard
• Switcher Studio
• Brandlive
• Socialive
• Easylive
• Live U Solo
• Teradek
• Core
• Vimeo Enterprise
• Wirecast
• Wowza Cloud

Most of these require a paid subscription, so you’ll need to work hard to make your LinkedIn Live video count. 

How To Go Live On LinkedIn

Currently, only a limited number of members are permitted to broadcast live. 

To broadcast live, you need to apply directly to LinkedIn. This makes LinkedIn a potentially more interesting platform to promote your business as an accepted application is seen as an endorsement.

 To maximize your chances of being accepted for LinkedIn live stream, there are some guidelines to follow. You must appear professional, use your real name, provide accurate information, and comply with the law.

How To Make A Successful LinkedIn Live Video

The key is to grab viewers’ attention from the beginning and keep them gripped until the end. 

 During your LinkedIn live stream, make sure you provide plenty of links to your page and website as well as clear calls to action.

When you make your live video on LinkedIn, pay attention to the lighting, audio, backdrop, camera angle, and, most importantly, your internet connection.

If you’re not too confident getting started with LinkedIn Live videos, you could hire a professional live streaming production company. Varvid has been live streaming for corporate organizations since 2002. Previous clients include Xerox, Xbox, Accenture, BMW, Intel, and TEDx.

Varvid can produce your LinkedIn Live professionally and present your business in the best light.

Their services include:

• Pre-production
• Technical and camera team
• Lighting
• Computer with streaming software
• Cellular bonding for areas with a weak internet connection

Why not get in touch with Varvid to hit thousands, if not millions, of LinkedIn members with your product or service? It could be the best investment in your business yet. 

 Don’t miss your opportunity to jump on the LinkedIn Live bandwagon before everyone else does.