On August 22nd, the Varvid team joined Faithlife for their Logos 7 Bible Software debut. Although Faithlife has a product launch about every two years, this year marked their first livestream experience!

“The live event increased the anticipation leading up to the re-opening of the product website,” said Brian Russell, Faithlife’s Video Producer.

Product launches are one-time events that generate a sense of urgency, and live streaming promises direct involvement with the product’s brand and creators.

This is why Faithlife’s webcast was able to attract 879 simultaneous viewers at the peak of a four-hour broadcast. They offered their motivated viewers the opporunity to access new tools, watch demos, and ask questions about Logos 7.

Anyone with an internet connection is able to access a live broadcast, which gives brands and opportunity to expand their reach. For example, Faithlife’s livestream captured the interests of people living anywhere from Arizona to Ukraine.

Live content gives an individual, no matter their location, the ability to go “behind the scenes”. Certainly, viewers value the chance to see the ins-and-outs of a product and its’s business. 

 

 “Comments [made] during the broadcast suggested that our audience was eager to hear about the software product we were announcing. Within the livestream, we announced the new features and premiered the accompanying videos along with interviews and live demonstrations of the product.” Said Brian Russel, the Video Producer at Faithlife that oversaw this project.

Curiosity attracts viewers to a livestream, but viewers stay engaged when a human connection makes them feel valued. Engaging an audience is accomplished through interactive content creation.

Faithlife offered their viewers an interactive experience by using two studio spaces that produced different content for the broadcast.

 

Faithlife Interview Section

One studio served as an interview station where creators and developers discussed the benefits and answered questions about Logos 7.

In the second studio, a single camera and computer source streamed a demo of the software. Utilizing these two studio spaces connected the remote viewers with Logos 7, and to those working “behind the scenes”.

 

Faithlife's Studio

Working with Varvid went smoothly, and sharing the technical responsibility with them meant I could turn my attention to the content,” Russell said. 

Livestreams connect businesses to an international, remote audience. What makes them successful is offering viewers a one-time event with human interaction and engaging content.

To see how Faithlife managed, you can see a recording of their Logos 7 Software broadcast here.

 




In our last blog we talked about how savvy marketers are opting for live streaming of video to make their events available to remote audiences, as well as giving their live and Internet audiences the ability to communicate with an event moderator via Twitter – otherwise known as live webcasting. This was exactly what Varvid did with WistiaContest Domination and other companies at the Video Marketing Explain-a-Thon held at the Hard Rock Café in downtown Seattle.

Varvid has been streaming events live for more than a decade, but what’s new as of late for a lot of our clients is the addition of combining Twitter to the online event video player – this way attendees can see the interactions they are having with the event host by using hashtags when they post on Twitter.

[pullquote3 quotes=”true” align=”right” variation=”orange” textColor=”#666666″] Varvid has been streaming events live for more than a decade. [/pullquote3]

This fact was brought to our attention in a recent blog written by Stephanie Clifford called A Front Row Seat via Video where she explains that “As more brands offer live videos of the shows, regular viewers see exactly what the buyers and editors are seeing, and influence what will be made by pausing on an outfit or posting Twitter messages about a particular style.”

In other words, the content at the shows can be discussed, influence viewers, and create trending conversations that are tracked and searchable by search engines (like Google).

The morale of the story: if you have an event you want people to engage in and develop a following with – leverage the expertise of a company that understands how to live stream events with an internet video broadcast, and host conversations with the audience via Twitter – these are connected events!

Live Webcasting and Event Coverage

In today’s fast paced world where everyone is on a device and on the move, live video streaming for business and networking events is becoming strategic to event planners and event companies providing solutions for client events.

In a recent blog post written by Sandra O’Loughlin, Savvy Marketers Are Bringing Their Events to a Screen Near You, she declares that “events can be the stuff of great stories,” and some marketers “are taking the next chapter online.” So, if you are marketing your event you need to be able to stream live video.

[pullquote3 quotes=”true” align=”right” variation=”orange” textColor=”#666666″] Marketers are taking the next chapter online.[/pullquote3]

The ability to provide live video streaming is like having a live satellite broadcast on television, but instead live streamed via the Internet. This concept isn’t new, but when you consider that YouTube is the world’s second largest search engine and videos (live or recorded) are being watched everywhere online, it only makes sense that live streaming is becoming an integral part of marketing for events where not everyone can attend in person.  Just as Netflix has become a fantastic online way to view top shelf Hollywood content – live streaming is a great way to deliver great event content.  Ted Talks are a perfect example of expanding the reach of one’s event.  (We LOVE Ted Talks, whether live or on demand!)

This powerful combination of video and live streaming is what Varvid is calling The Connected Event. In fact, a recent case study highlights how Virgin used video marketing to boost sales by 28.5%. It’s here to stay!

If you’d like to experience this in person or by live streaming video, you can register for an upcoming event called The Video Marketing Explain-A-Thon put on by Wistia at The Hard Rock Cafe in Seattle:

Wednesday, May 22, 2013

5:00 pm – 9:00 pm

Hard Rock Cafe – 116 Pike St  Seattle, WA 98101

Varvid will be working in conjunction with the following participating companies to teach Event Planners, Marketing Professionals, Business Owners and Marketing Directors how to use video to market their businesses:

[fancy_box]We’re very excited to be participating in this great educational event. Register if you want to attend.[/fancy_box]