“We believe to best way to predict the future is to go ahead and create it, so that’s what we did.”
-Adrian van Hooydonk, Senior Vice President BMW Group Design
The Varvid team was lucky to witness the destiny of motor-vehicle engineering in-person. James Lane, our Los Angeles Team Lead and city traffic expert, guided the rest of the crew to Santa Monica’s Barker Hangar. That Monday evening, we prepared for the event with BMW’s production team and with our clients from KBS.
“The way I see it, if you’re gonna build a time machine into a car, why not do it with some style?”
– Dr. Emmett Brown, Back to the Future
Before Tuesday’s press release, we captured video of the #Next100 vehicles to blend into the Motorrad’s Premiere livestream. Besides BMW, Mini and Rolls-Royce also showcased Vision concept cars; yet, unveiling the future Motorrad heightened public interest. Attracting 563k plus viewers during it’s Connected Event Facebook stream, these concept vehicles grasped the imaginations of remote viewers all over the globe.
Undoubtedly, BMW’s Motorrad broadcast showcases the importance of social media platforms integration with live video. The ability to stream to social media platforms directly, like we are able to do with Facebook, guarantees a bright future for Connected Events. As the world pushes towards the future, we can only guess what new possibilities will arise for live video broadcasting.
Watch the full recording of BMW’s Motorrad Global Premier by clicking here.
To see more images from this event, please browse through the gallery provided below.