Facebook Live is accessible to 1.66 million users today, and a variety of businesses have adopted it as a tool to engage with their followers. Brands that live broadcast product launches, behind-the-scene event footage, and demos over Facebook increase their social-media-standing dramatically. One reason for increased engagement is that Facebook Live instantly notifies followers when the broadcast begins and a red “Live” logo is added to any live streaming videos.

Early last December, we helped our client, Scaling New Heights, promote their June conference by producing a live stream to their Facebook page. The SNH staff was visiting their venue (Disney’s Coronado Springs Resort in Orlando, Florida) to do a walk through and plan their event, and the live stream offered their audience a preview of the venue and gave them an opportunity for a real-time Q&A session. Although Scaling New Heights started with nearly 40 real-time viewers, they gathered 1.4k views after airing their Facebook Live conference promotion broadcast, as all Facebook Live videos are recorded and available on demand after a broadcast. To add an element exclusivity, SNH offered their online audience code words for discounted rooms and flights as a way to encourage attendance.

Joe Woodard shows Disney World for Scaling New Heights promo

According to social media leaders, like those at SSW16, digital marketing is key to develop brand identity and trust. Online brand identity is created in a variety of ways -through blog posts and tweets, for example- and each social output reaps specialized benefits. In order to be successful, a business ought to use a wide array of social engagement tools, including live streaming which is growing in popularity.

With the largest social network on the internet, Facebook Live makes it easier than ever to engage with target audiences online. Want to learn more about the perks of Facebook live and key steps to starting your live stream? Take a look at our Facebook Live page, here.