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3 Things You Should Be Learning From Your Video Content Marketing

If you were not already aware, marketing is a continuous activity successful businesses do really well. Nothing you didn’t already know, right? But did you know that great marketing organizations are able to show you how well your messages are resonating with your audience?

That’s right, today’s great marketing resources enable you to monitor the following after your videos are released. It’s not enough to just see if people are playing your videos, you need to learn:

1. Are people watching and re-watching your videos and where are they being played from?

It is important to not only know if people are viewing your videos, but if are they re-watching them. This could be an indication the message is important enough to watch twice!

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2. How are the videos being played and who is watching them?

As you look at which video is getting the most play, you will want to know which messages in each video is being focused on. For example, in this video the red indicates a part of the video that has been replayed over and over again. This is a strong indication that the message being viewed is resonating or confusing to viewers. In either case, this is an opportunity to put more focus on this particular message in your next video.

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3. Where do people stop watching your videos?

Knowing where viewers stop watching or skip ahead to is just as important as knowing where they are being rewound to be watched again. This may indicate a video message that was too long or boring.

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At the end of the day, your marketing (video or otherwise) should be teaching you about which message is playing well with viewers and readers.

Stay tuned for more details as we learn whether or not this email was valuable for you. Learn more about how Varvid Subscriptions can help your video content marketing efforts.

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Live Streaming Broadcasts and Twitter for Events a Must




In our last blog we talked about how savvy marketers are opting for live streaming of video to make their events available to remote audiences, as well as giving their live and Internet audiences the ability to communicate with an event moderator via Twitter – otherwise known as live webcasting. This was exactly what Varvid did with Wistia, Contest Domination and other companies at the Video Marketing Explain-a-Thon held at the Hard Rock Café in downtown Seattle.

Varvid has been streaming events live for more than a decade, but what’s new as of late for a lot of our clients is the addition of combining Twitter to the online event video player – this way attendees can see the interactions they are having with the event host by using hashtags when they post on Twitter.

[pullquote3 quotes=”true” align=”right” variation=”orange” textColor=”#666666″] Varvid has been streaming events live for more than a decade. [/pullquote3]

This fact was brought to our attention in a recent blog written by Stephanie Clifford called A Front Row Seat via Video where she explains that “As more brands offer live videos of the shows, regular viewers see exactly what the buyers and editors are seeing, and influence what will be made by pausing on an outfit or posting Twitter messages about a particular style.”

In other words, the content at the shows can be discussed, influence viewers, and create trending conversations that are tracked and searchable by search engines (like Google).

The morale of the story: if you have an event you want people to engage in and develop a following with – leverage the expertise of a company that understands how to live stream events with an internet video broadcast, and host conversations with the audience via Twitter – these are connected events!

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